Corporate Gifting in the Middle East: What Works and What to Avoid

Understand the cultural nuances of corporate gifting in the Middle East to build lasting business relationships.

Corporate gifting is a powerful tool in Middle Eastern business culture, symbolizing respect and goodwill. However, cultural awareness is crucial.

1. Choose Quality Over Quantity – Gifts should reflect prestige and appreciation.
2. Avoid Offensive Symbols – Steer clear of items featuring religious or political imagery.
3. Timing Matters – Present gifts during Ramadan or national holidays for meaningful impact.
4. Personalization Adds Value – Custom-branded items show thoughtfulness and care.
5. Packaging Is Important – Elegant presentation reflects professionalism and respect.
6. Respect Hierarchy – Always present gifts to the most senior person first.

With the right approach, corporate gifts can open doors to long-term partnerships in the Middle East.
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