Top Mistakes to Avoid When Designing Your Custom Merchandise

Avoid these common mistakes when designing custom promotional merchandise to save time, cost, and reputation.

Even the best marketing campaigns can fail if your merchandise design goes wrong. Here’s what to avoid.

1. Using Low-Resolution Artwork – Always submit vector or high-quality image files for crisp printing.
2. Ignoring Brand Consistency – Maintain uniform colors and fonts across all products.
3. Overcomplicating Design – Simplicity improves readability and manufacturing efficiency.
4. Forgetting the Audience – Tailor style and message to your specific customers.
5. Skipping Quality Checks – Poor finishing can damage brand perception.
6. Not Requesting a Sample – Always review a pre-production sample to avoid costly errors.

Smart design choices lead to effective promotional results.
Consult Pinsback’s creative experts to ensure your next custom merchandise project is flawless.